Welcome to First or Last, where passion meets inspiration in the world of board sports. We are more than just a clothing brand – we are a movement that empowers board sport athletes to push their limits, embrace their journey, and conquer their dreams. Through our unique blend of high-quality apparel and motivational messaging, First or Last stands out as a brand that fuels the fire within every athlete.

What sets First or Last apart from the rest is our unwavering commitment to providing not just exceptional products, but an experience that resonates with your soul. We understand the immense dedication, courage, and determination it takes to excel in board sports like surfing, kiteboarding, snowboarding, and skateboarding. That’s why we’ve made it our mission to create clothing that speaks directly to the athlete’s spirit.

At First or Last, we believe that true greatness is achieved by embracing challenges and pushing beyond perceived limits. That’s why each and every one of our shirts features a motivational quote carefully placed on the inner tag. These words of wisdom serve as a hidden reminder, a personal mantra that drives you forward when the going gets tough. It’s that extra spark of inspiration that pushes you to conquer that big wave, nail that daring trick, or reach new heights in your chosen sport.

Our brand is built on the foundation of passion, authenticity, and a deep connection to the board sports community. We strive to be more than just a clothing brand; we aim to be a source of inspiration and empowerment for athletes around the world. Through our products, we hope to instill a sense of belief in oneself, a reminder that with dedication and perseverance, anything is possible.

When you wear First or Last, you become part of a movement. You join a community of like-minded individuals who understand the thrill of the wind in your hair, the rush of adrenaline, and the unbreakable bond between athletes who share a common passion. We are here to support you, to encourage you, and to celebrate your victories, both big and small.

So, whether you’re carving the perfect line on fresh powder, catching the perfect wave, or landing that elusive trick, remember that First or Last is with you every step of the way. We stand for inspiration, empowerment, and the unwavering belief that you have the power to defy limits and achieve greatness.

Join us on this incredible journey, as we push the boundaries of what’s possible and inspire a new generation of board sport athletes. Together, we will make waves, conquer mountains, and leave our mark on the world.

Welcome to First or Last – Where Passion Meets Inspiration.

FIRST OR LAST was founded in Melbourne, FL, On July 6th 2020.